Eric Brotto, Account Director at Smile Machine, talks to us about his job, his degree, and how Goldsmiths prepared him for the future.
What are the main roles and responsibilities of your job? I have been at Smile Machine for just over one and a half years. I started out as a Software Developer making creative iPhone and iPad Applications and then was appointed as an Account Director to help raise awareness of the company and grow the business. I regularly meet with clients and write specific briefs to meet their needs.
How did studying at Goldsmiths prepare you the future? The academics at Goldsmiths were top notch, and I really felt the sky’s the limit! I had big ideas about what I wanted to get out of the programme and the professors supported me and enabled me to get to achieve my goals.
Whilst studying at Goldsmiths I created an iPhone App which allows users to simulate the experience of being a rap artist – at one stage it was the number one downloaded App in the Bahamas and neighbouring islands! My professors helped me to develop the App which was seen by my current boss and led to my job at Smile Machine.
Before starting at Goldsmiths I never thought this would have been possible, but the academics were so creative and understood exactly what I wanted to achieve. By working with Goldsmiths Careers Service I was able to secure a job before I graduated and gained valuable work experience at an agency working as a new media co-ordinator.
What elements of your degree did you enjoy and why? The programme was very interdisciplinary, with the professors working across Computing and Art. Goldsmiths is not just about learning new skills but learning what to do with them and how to be innovative. It was exciting to be part of a creative atmosphere – surrounded by other students with strong ideas of their own.
What are you working on at the moment? I am currently participating in a project exploring how young people can harness the digital revolution and computing. I’ve had the opportunity to work with a number of young people, from all different backgrounds, and will present the project alongside a number of creative agencies at South by South West.