Presenter Bios

Dr Xueni Pan is is an Assistant Prof. in VR in Virtual Reality at Goldsmiths College, University of London.  She moved to the UK in 2004 after obtaining her BEng in Computer Science, Beihang University and has an MSc in Graphics in 2005 and PhD in Virtual Reality in 2009 from University College London (funded by the Engineering and Physical Science Research Council and the Rabin Ezra Scholarship). Before joining Goldsmiths in 2015, She worked as a research associate in Computer Science, UCL, and in the Institute of Cognitive Neuroscience (ICN), UCL. Over the past 15 years she developed a unique interdisciplinary research profile with journal and conference publications in both VR technology and social neuroscience. Her work has been featured multiple times in the media, including BBC Horizon, the New Scientist magazine, and the Wall Street Journal. Her work has been funded by the Arts and Humanities Research Council, InnovateUK, Leverhulme Trust, and the European Research Council. She was the co-lead instructor of the Coursera Virtual Reality specialisation consisting of five courses with 20,000 learners internationally), the co-founder and co-chair of the Virtual Social Interaction Workshop (2014, 16, &18, and the Scientific VR workshop 2019 ( She is the co-founder of the Social & Embodied VR Group and the Director of the MSc/MA in Virtual & Augmented Reality at Goldsmiths. She has been recently awarded an AHRC fund to develop UK-China partnership in the creative industry and an £500k Innovate UK grant to work with game companies to develop AI characters for VR game Peaky Blinders. 

Prof William Latham is internationally well recognised for his pioneering Organic Computer Art created in the late eighties whilst a Research Fellow at IBM in Winchester. His book “Evolutionary Art and Computers” on interactive evolutionary design covering the period at IBM is cited as a leading publication in this domain. In 1993 he moved into Rave Music creating album covers and videos for bands such as The Shamen. He then moved into computer games development for ten years as a creative director creating games published by Universal Studios, Microsoft and Warner Bros. In 2007 he became a Professor in Computing at Goldsmiths University of London working as Co-I on new research projects in Protein Docking with Imperial College Bioinformatics Group and DNA / RNA visualisation with Oxford Weatherall Centre of Molecular Medicine. His Mutator VR Art Experience on HTC Vive developed with long term collaborator Stephen Todd with Lance Putnam has been exhibited at the much-acclaimed Ars Electronica in Linz, in Venice and in St. Petersburg (linked to The Hermitage Museum).  He is Director and co-founder of SoftV Ltd (developing Neuroscience Patient Apps for the NHS) and London Geometry Ltd, and he is the Director of MA in Games design and MSc in Game programming at Goldsmiths Computing. William was an undergraduate student at Christchurch College at Oxford University and a postgraduate student at The Royal College of Art. 

Prof. Doron Friedman is an Associate Prof. in the Sammy Ofer School of Communications and the head of the Advanced Reality Lab ( His PhD thesis studied automated cinematography in virtual environments. He continued as a Post Doctoral Research Fellow in the Virtual Environments and Computer Graphics Lab at University College London, working on controlling highly immersive virtual reality by thought, using brain-computer interfaces. Since 2008 Dr. Friedman and his lab members were involved in several national and international projects in the areas of telepresence, virtual reality, and advanced human computer interfaces. Doron’s research is highly multidisciplinary, and has been published in top scientific journals and peer reviewed conferences, including Artificial Intelligence, Human Computer Interaction, Journal of Neural Engineering, Journal of Neuroscience, the Proceedings of the National Academy of Science (PNAS), and more. Friedman and his lab members frequently take part in real world industry projects, and the lab’s research is often covered by national and international media outlets, including CNN, BBC, New Scientist, National Geographic, Scientific American, and more.